Marketing Superpowers

August 11, 2013

In addition to my love of marketing and the music industry, I am also a huge geek. Superheroes, Harry Potter, Lord of the Rings, Doctor Who, Star Wars, Star Trek…if it’s something geeky, there is a pretty good chance like it. One of the items on my bucket list is to attend Comic-Con in San Diego, so I have been reading a lot of articles about the annual event, which took place last month. Not only is Comic-Con a mecca for geeks, the convention is the perfect opportunity for marketers, especially those in the entertainment industry, to promote their products.

Trade shows and conventions have always been an important aspect of marketing, and Comic-Con has grown to become one of the largest and most popular. Today, the convention features guests that fall outside of the typical comic book and superhero categories. According to the Los AngelesTimes, several television shows have been featured, including “How I Met Your Mother,” “Breaking Bad,” and “Dexter.” Metallica and Weezer held concerts during the convention. The bands were not officially part of Comic-Con, but they were able to capitalize on the popularity of the event to draw a larger crowd.

Even though Comic-Con is branching out into new entertainment fields, comic books still seem to be the number one priority. Some of the biggest events during the 4-day convention surrounded the upcoming superhero movies, including “Thor: The Dark World,” “Captain America: The Winter Soldier,” and “The Wolverine.” The convention center houses an arena, where they feature promotional videos and trailers for upcoming movies. Special guests are also brought in to help promote the films and television shows.

In addition to the big name filmmakers and movie stars, several companies made appearances at Comic-Con, including ComiXology. A recent New York Times article covered the background of the company, a publisher of digital comic books. ComiXology distributes comics by DC and Marvel, among others, and has become one of the most popular apps for reading digital comic books.

Comic-Con was the perfect outlet for ComiXology to promote its digital platform. Of course, not every company should have a booth at Comic-Con. Every company should, however, find a convention or trade show that is a good fit for its brand. Comic-Con is a success because it brings people together who share the same interests. Find a convention that does the same for your consumers.

Original post, and others, can be viewed on my blog, Brandagement 101. For more recent blog posts, please visit my new blog, here.

Vision vs. Mission with Zanibel Melo

May 23, 2013

Last Tuesday, we held our monthly general body meeting, which featured our faculty sponsor, Zanibel Melo. Zanibel teaches entrepreneurship in the Entertainment Business Bachelor’s program. During the meeting, Zanibel discussed the difference between your company’s vision and mission. Your vision is where you see yourself, while your mission is how you will get there. She explained that everything you (and your company) put out is an extension of yourself. If you want to be hired by someone else before becoming an entrepreneur, you should find companies that share your vision and mission, and have a corporate culture you can embrace.

When deciding what type of company you want to start or work for, you need to have a vision so you can materialize what you want. For example, having a vision will help you determine how much money you want to make per year. Although most of us want to work in the entertainment industry because of our passion, and money might not be the most important thing to us, it is vital to have a basic understanding of finance. In order to retire in the U.S. today, you need at least $1.6 million. In order to have the financial security you need to retire, you should save at least $7,500 per month. When you are searching for a job, you should put emphasis on your strengths instead of weaknesses, contrary to what many people say. This will help you understand what you are good at, and allow you to build upon those strengths.

Written by: Britt Parsons | Entertainment Networking Society | Director of Public Relations

Jazz Alley Tonight at PAC

June 15, 2011

This Friday night the Paramount stage will be filled with the music of Marshall University’s Bluetrane. The jazz ensemble is made up of 6 members of Marshall’s faculty and is named in honor of the jazz legend John Coltrane. Bluetrane performs at various venues across the tri-state area. The group consists of Dr. Ed Bingham, James Steven Hall, Martin Saunders, Michael Stroeher, Sean Parsons (no relation), and Mark Zanter. Bluetrane is the Paramount’s second performance from our Jazz Alley Series.
Now for some bios…

Bingham, a founding member of Bluetrane, is Professor of Saxophone and Director of Jazz Studies at Marshall University and director of Marshall’s Jazz Ensemble, which holds two jazz festivals each year. The university’s winter jazz festival just celebrated its 42nd anniversary, making it one of the longest-running in the country. Bingham also performs with the Huntington Symphony Orchestra. Hall, an Associate Professor in the Marshall University Music Department, is the groups percussionist. In the past he has played with LeAnn Rimes, Rray Charles, and Frank Sinatra Jr. Saunders is Associate Professor of Trumpet and Jazz Studies. Before working for Marshall University, Saunders played for the Air Force Band program. In addition to performing with Bluetrane, he is the feature soloist for Charleston’s Lippz Big Band. Stroeher, professor of low brass, plays trombone for the ensemble and has played with Arthur Fiedler, Dave Brubeck, Michel Legrand, Johnny Mathis, Ella Fitzgerald, the Sylistics and the Cab Calloway Orchestra. In addition to Bluetrane, Stroeher also performs with the Huntington Symphony. Parsons teaches various jazz classes at Marshall University and is the ensemble’s pianist and has performed with Clark Terry, James Moody, Jon Faddis, Dee Dee Bridgewater, Randy Brecker, and Steve Turre. Zanter is Marshall’s associate professor of composition. He has appeared as a composer and performer on WILL, IPR, Second Sunday concerts, on WVPN In Touch With The Arts.

Original post can be found on the Paramount Arts Center's blog page